Mobile websites are predominantly for acquisition of new customers, while mobile apps are created with more functionality to keep in touch and extend your existing customers with a loyalty campaign in mind. The return on investment with your small business mobile application may surprise you. For example, a small local pizza company sends a “push notification” on slow nights once per week to its loyal customers, and increases its bottomline by 25% on a monthly basis. How? By keeping in touch with its customers. More repeat customers will take advantage of your spontaneous specials than you realize, and even if it’s only once per week, those four days can end up being four of your busiest days – depending on your special offer. In fact, push notifications (similar to text / sms messages) are read within four minutes of sending them by 96% of your loyal customers.
Mobile websites are important to have in order to accommodate mobile users driving around and looking for your services. These sites are included when you purchase a mobile app from our company, as we believe they usher in new customers, clients and patients through your doors through the mobile search network. After all, your mobile site will provide all visitors with a link to your mobile app, in order to download it directly onto their mobile device, so you can keep in touch with them in the future.
Not a pizza company? That’s okay. Depending on the focus of your small business, we can put together a mobile application that will provide your current customers with all the bells and whistles that they will love, including making reservations online, writing on your fan wall, placing any type of orders, loyalty programs, QR code coupons, scheduling appointments, ordering items online, and more. Visit our mobile app page for more information, or feel free to contact us at any time with your questions.
Searches by mobile have grown 500% in the last 2 years.
The New York Times recently stated that “Mobile marketing is the most powerful form of advertising ever created”.
Mobile marketing markets to customers where they are – because wherever they go, their mobile phones are always with them.
84% of small business owners saw an increase in activity after mobile marketing efforts.
We specialize in lead generation strategies for the small business to acquire new customers, and to increase the frequency and spending of existing customers. Through carefully thought out features during the mobile app development process, your customized small business mobile application will not only increase the frequency of current customers but, at the same time, provide for new acquisitions and the overall growth of your business.
Mobile Application Features:
- In-App Reservations
- Order Placements: Takeout/Delivery
- In-App Shopping Carts
- Tip Calculator
- Loyalty Programs
- QR Coupons
- Email Photos, Comments
- FB Fan Wall Interactions
- Push Notifications *
- Yelp Integration **
… and so much more!
* Push notifications keep your app holders engaged with your current specials, news and events, to nurture customer relationships, increase customer loyalty and communicate with your customer base to keep them coming back for more;
** Yelp integration for advanced reputation management features as Yelp trusts reviews posted through the app itself and will be less likely to filter said reviews.
Find out more about what mobile apps have to offer by visiting our Small Business Mobile Apps page.